Think of the last time your team exhibited at an event or presentation. Audiences are always looking for the ‘hot new thing’ and, regardless of the industry, and a well-executed brand activation can make your organization stand out in the crowd. If you’ve ever leveraged a brand activation campaign before, you know that there is a reason these experiences are such a hot topic in marketing – they work, and they work exceptionally well. Well designed demos to showcase products and create positive experiences.

Custom interactive elements that provide an immersive experience.

Photo and visual engagements for social media sharing.

Themed destinations and entertainment campaigns.

Projection mapping and other larger than life visual installations.

Drone air shows designed for large groups of potential customers.

Custom games targeted to a specific target audience.

There are many different ways that companies employ brand activation and branded experiential marketing campaigns to engage customers, including (but never limited to)

Read More… How Experiential Marketing Works Our Mountain Dew Activation at NBA All-Star Weekend. After all, today’s consumers are always-on and used to being delivered amazing brand experiences, which means that many brands are left looking for ways to step up their marketing efforts. This new form of marketing aims to deliver unique customer experiences they can’t get anywhere else. Can you sense a subtle shift from rather dull, passive traditional marketing campaigns to exciting, technology-driven engagement? That’s because many brands are leaning on the power of experience and employing branded experiential marketing tactics to connect with today’s modern audience!īranded Experiential marketing and brand activation refer to a newer experience-centered approach to marketing that is high-touch, event-based, and engagement-focused. Think about how you have recently engaged with brands.

Digital activation campaign